Tropicana package redesign
WebMay 22, 2024 · May 22, 2024 The “old” package (left) vs the redesigned package (right). In January 2008, a worldwide famous fruit juice brand, Tropicana, launched new packaging for its best-selling product — Tropicana Pure Premium — with sales revenue around $700 million per year.
Tropicana package redesign
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WebJan 8, 2009 · A 14-ounce carton of Tropicana has 39 grams of sugar; a 20-ounce bottle of Pepsi-Cola has 70 grams. “The whole idea of ‘squeeze,’ ” Mr. Campbell said, is to play up “the functional ... WebNEW YORK ( YouTube.com/AdAge) -- Pepsico's Tropicana brand is junking the new orange juice package design it only just launched weeks ago. The beverage marketer is switching back to its old desig.
WebJan 14, 2013 · A packaging redesign is often the first lever that marketers pull when they are either new to a brand or facing a marketing challenge. If all else fails, redesign the packaging and slap a “New Look. Same Great Taste” burst on it. From my time at method, I learned that packaging design, when done well, can be the best media vehicle a brand has. WebOct 9, 2024 · After its package redesign, sales of the Tropicana Pure Premium line plummeted 20% between Jan. 1 and Feb. 22, costing the brand tens of millions of dollars. On Feb. 23, the company announced it ...
WebSep 7, 2024 · Rebranding of Tropicana (Image via Packaging Digest) One of the biggest mistakes Arnell made with this redesign is eliminating the thing that really makes orange … WebJan 18, 2024 · Tropicana’s original packaging had rich colours and a strong visual hierarchy. On the other hand, the new packaging failed to impress the consumers, with clean lines, a …
WebFeb 23, 2009 · Tropicana is to abandon its trendy new orange juice carton design by Arnell Group and revert back to its traditional packaging, featuring an orange with a straw in it, …
WebFeb 26, 2009 · When he launched a new design for Tropicana, Peter Arnell gave a rambling, pseudo-intellectual explanation of the packaging. This was the packaging that was just … how to install thin brickWebOct 16, 2013 · Tropicana had created a logo that consumers readily recognized as a signifier of freshness and quality. The redesign did away almost entirely with that, and consumers … how to install the wifi driverWebMay 22, 2024 · It is 2009 when the famous Tropicana orange juice brand entrusts an important marketing agency with the packaging redesign for their flagship product. The assumption from the creative team is that the look and feel of the Tropicana packaging was dated and a little obvious. joplin admonition markdown extensionWebSep 22, 2024 · When planning for a product package redesign, what other visual media components associated with the brand also need to addressed to ensure there is a cohesive visual recognition of the brand? Required Resources. Young, S., & Ciummo, V. (2009). Managing risk in a package redesign: What can we learn from Tropicana? … how to install the wifi repeaterWebFeb 10, 2009 · Tropicana No Pulp Pure Premium, 100% Pure and Natural Orange Juice REDESIGN: Information structure is inconsiderate of the needs of the shopper. Primary … joplin 7 day forecastWebMay 22, 2024 · Tropicana brand is owned by PepsiCo, which decides to replace existing packaging of its best selling orange juice in North American market. However, newly redesigned package highly criticized and rejected … joplin aaa officeWebNov 1, 2010 · Lee, Gao, and Brown (2010) calculated that the package redesign cost Tropicana an estimated $27.3 million loss in sales. Hence, changes to the logo or product package can have severely detrimental ... joplin accident lawyer vimeo